Providers of sports betting and poker services from Malta, Gaming Innovation Group, have struck a decisive distribution deal this week, as one of the largest casino content suppliers, iSoftBet, agrees on sharing its complete games portfolio across the network of brands such as GUTS, Rizk, Betspin, Thrills and others.
Most importantly, the agreement includes GAP (game aggregation platform) which is crucial for further enrichment of GIG’s casino offerings and betting services.
Head of communications at the company, Natasha Gowan, commented:
“iSoftBet has a great reputation for developing high-quality games, and providing a huge range of content via its leading aggregation platform GAP. We are excited to be partnering with iSoftBet and look forward to a long and productive partnership.”
Perhaps the most significant feature of this agreement is the availability of iSoftBet’s portfolio – not only does it contain proprietary software, but branded slots and table games as well. Among the most popular titles are certainly Crystal Clans and The Dalai Panda, but the integration will allow access to more then 3,000 games in total, as GAP encompasses a monumental number of partners such as Ainsworth, Amatic Industries, BetSoft, Booming Games, Evolution Gaming, ELK, Endorphina, Gamevy, Habanero and many other.
Apart from gaining entrance to games from more than 46 third-party suppliers, the arrangement will also boost GIG’s marketing and real-time gamification tools. Chief commercial officer at iSoftBet, Michael Probert, said:
“We’re thrilled to partner with such an innovative business as GiG. This marks another important step in our growth as a company, and we are delighted to have signed such a significant tier one content and GAP platform agreement.
Both GAP and our own portfolio contain games of the highest quality and continue to perform superbly across all major regulated and emerging regulated markets.”
In the previous months, both providers have increased their promotional activities and entered into a series of arrangements with leading gaming platforms, including operators and providers.
GiG Games (software studio) has recently added its third title, Fruit Slot, and announced a content deal with Oryx Gaming, a development company with independent turnkey gaming solutions.
In addition, the group managed to enter New Jersey’s market, Spanish iGaming jurisdiction and intensify collaboration with Hard Rock International.
iSoftBet also didn’t waste time and signed multiple agreements with GameArt, Genesis Casino, SoftGamings, and rolled out three new games – Pearl of the Orient and Nutcracker in November, followed by Jumbo Stampede in January.
Source:
“iSoftBet inks brand-wide GiG content deal”, igamingbusiness.com, February 21, 2019.