In a strategic move to expand its gaming content, Spain’s iGaming provider R. Franco Digital has partnered with Bulgarian supplier Amusnet, integrating an extensive portfolio of new casino games onto its IRIS platform. This collaboration marks a significant addition to R. Franco Digital’s offerings, aligning with its goal of strengthening its position within key regulated markets.
Founded nearly a decade ago, Amusnet has become a prominent name in the European gaming sector, amassing an impressive library of over 300 casino games. Its catalogue includes popular titles such as 40 Super Hot, Burning Hot, Shining Crown, and Phoenix Star, which have been instrumental in building Amusnet’s reputation for engaging and high-quality game content. This newly formed alliance allows R. Franco Digital’s IRIS platform to tap into Amusnet’s diverse gaming portfolio, benefiting both companies and offering operators access to fresh, innovative gaming experiences.
The partnership with Amusnet allows R. Franco Digital to extend its reach within the international market, bringing Amusnet’s unique selection of games to new audiences. Amusnet’s portfolio, already present across over 2,000 operator platforms in 35 jurisdictions, is known for its ability to captivate players with compelling visuals and gameplay. By integrating these games, R. Franco Digital enhances the IRIS platform, positioning it as an attractive resource for operators seeking to stay competitive in the ever-evolving iGaming landscape.
With the integration of Amusnet’s titles, R. Franco Digital emphasizes its commitment to adding valuable third-party content to IRIS. This strategy not only broadens its game selection but also reinforces its standing as a key partner for operators across the globe.
The leaders from both companies have expressed enthusiasm about this new collaboration and its potential impact on their strategic goals. Javier Sacristán, International Business Director of R. Franco Digital, emphasized the high regard in which Amusnet is held within the gaming industry. He remarked, “Amusnet is a very highly regarded name in our industry, having developed a deserved reputation for creating highly engaging products that resonate with players. Adding more premium third-party content to IRIS is a key goal as we continue to further our standing as a leading partner to operators all over the world.”
Amusnet, on its part, views this collaboration as a pivotal step in its ongoing global expansion. Edwin Cruz, Managing Director at Amusnet Spain, highlighted the strategic value of reaching new players and strengthening Amusnet’s market presence, stating, “This collaboration represents another important step in Amusnet’s global expansion. This strategic partnership allows us to unlock new audiences by sharing our engaging content with R. Franco Digital’s wide network, solidifying our position as a major player in the global gaming industry.”
For R. Franco Digital, incorporating Amusnet’s established and widely recognized games collection brings immediate value to its IRIS platform. The partnership also aligns with R. Franco Digital’s mission to continually enhance its content offerings and reinforce its platform as an essential tool for iGaming operators. As player preferences evolve, this partnership provides operators with a competitive advantage, helping them to attract and retain a broader player base.
This alliance also opens new avenues for Amusnet, which is keen to expand beyond its existing markets. By accessing R. Franco Digital’s extensive network, Amusnet can introduce its games to an even larger audience, achieving a wider reach in markets where R. Franco Digital has a strong presence.
The partnership between R. Franco Digital and Amusnet exemplifies a shared vision of providing a top-tier gaming experience for players and a robust content solution for operators. As the IRIS platform grows with new content, this collaboration signifies a valuable step forward for both companies, positioning them to make impactful contributions within the global gaming industry.
Source:
''R. Franco Digital joins forces with Amusnet to enhance global iGaming excellence'', rfrancodigital.com, October 29, 2024.