First Look Games, an expert platform that connects game studios with online gambling affiliates, has expanded its cooperation with top-tier developer Scientific Games to launch 458 slots via its Demo Game Server.
First Look Games unveiled its Demo Game Server (DGS) last year, enabling affiliates to provide free to play versions of slots while paying attention to compliance with the UK Gambling Commission’s rules and regulations.
The DGS includes an innovative age ID verification solution from “1account”. Players who complete a successful verification will have an opportunity to access games for free.
The inclusion of Scientific Games slots is yet another step from First Look Games, which will see the developer’s full catalog of slots added to the DGS Library. It means that affiliates will be available to download assets, including logos, images and videos, and key information for all of the brand’s titles.
Affiliates will also be able to create appealing and informative content such as game reviews and comparisons and present them to their readers together with correct logos and images.
First Look Games will also enable developers to unveil notifications about network promotions, operator partnerships, and bonus campaigns to affiliate members, further enhancing exposure of games. The company is specialized in online Casinos, online slots, casino software, B2B marketing, and content distribution.
Commenting on the new deal, Founder of First Look Games, Tom Galanis, said:
“We are thrilled to have extended our partnership with Scientific Games and for the provider’s full suite of slots to now be available to affiliates via our Demo Game Server.
“Freeplay games are a powerful engagement and conversion tool for affiliates and to be able to offer games from one of the biggest providers in the business will significantly help publishers capture reader interested and drive first-time depositors.”
On the other hand, SVP Gaming, at Scientific Games Digital, Dylan Slaney, says that his company is delighted to build on existing cooperation with First Look Games to supply affiliates with the option to provide free to play games while also driving awareness and engagement with slots games and elevating the high compliance business standards.
He also noted that the role of affiliates is important, to supply players with the information and insight they are looking for in the games. Going forward, players will also have a possibility to play for free and find what they are looking for from specific games before starting a real casino experience.
Source:
“First Look Games extends partnership with Scientific Games”, europeangaming.eu, June 1, 2021.