Three partners with 40+ years of experience in the iGaming industry have created a business company, "Fast Track" that was founded on the basic principle of simplifying the procedure of setting up a personalized online casino.
It rips up all legal technology and operational problems while delivering a one-stop-shop for personal online solutions. They also deliver easy solutions with their fully organized services and technology that gets their clients quick to market with an industry-leading product.
It seems that this year is very busy for the brand. They have recently launched a real-time CRM platform at ICE London that followed with negotiations with 130 operators. Gaming operators are allowed through the platform to manage all activities from one place in real-time and operate it methodically. This smoothes up the work of the entire CRM team.
Fast Track launched its unique platform and services to the major gaming industry this past December, thus, they became an applicant for the EGR B2B reward. By being a nominee, the company will compete with some of the leading names in the gaming industry like, Playtech, and Betgenius.
If they win, it will be the third EGR B2B prize that the company has obtained. There are three categories where the platform is listed…
…Multi-Channel supplier, White Label Partner, and Acquisition and Retention Partner.
The winner will be announced on June 25th of 2019 at the Tower of London Ceremony. Dragonfish will be also one of the competitors, as well as approved software house, Evolution Gaming.
On the 9th of May in Malta, online casino operator, Twin, extended its partnership with the innovative CRM platform provider. They will use the "Fast Track" business intelligence's powerful data science and visualization solutions.
Two companies have the existing relationship on which this deal lies upon where Twin is using the company’s influential real-time CRM platform and services. Their deal was signed in January.
Fast Track's Business Intelligence allows online gaming operators to accompany real-time trends. It is followed through a unique segmentation model that includes the ability to predict future player conduct patterns and value and to review player sessions. That can be done through a huge range of dashboards that display various KPI's.
Before standalone CRM and Business Intelligence products were launched, Fast Track provided its technology and management services to online casino brands like Casino Calzone.
Other labels that have also benefited from the organization and technology usage are Ikibu and Metal Casino.
CEO of Fast Track, Simon Lidzén, stated: “We are delighted to have built on our successful partnership with Twin and now provide the operator with Fast Track BI…
…This will allow Twin to follow trends and statistical data in real-time, meaning they can react quickly and with confidence to what the stats are telling them."
He also added: "The fact that Twin has extended its relationship with us shows that our products and services are second to none and that they are helping operators to improve engagement and drive growth."
Chief Brand Officer at Twin, Marcin Jablonski, also commented: "We have been really impressed with Fast Track’s CRM platform, so it made sense to extend our relationship to include its Business Intelligence solution.”
“We believe being able to access trends and stats in real-time will give us the ability to stay ahead of the game, and FAST TRACK’s data science models means we can get actionable insights out of the box," said Jablonski.
Source:
“Fast Track Extends Twin Partnership”, fasttrack-solutions.com, May 8, 2019.