Leading B2B provider of live casino systems, Evolution Gaming, has entered into another landmark arrangement by agreeing to distribute Live Casino Solutions to Flutter Entertainment.
As part of the implementation, Evolution will supply major betting brands, Paddy Power and Betfair, with top-ranking casino titles, including Deal or no Deal Live and Lightning Roulette.
Flutter is a bookmaking holding company operating several brands such as Sportsbet, TVG and Fanduel, aside from the abovementioned key constituents. The entertainment company provides a strong product and brand portfolio to millions of customers across the globe.
Over the last few weeks, both bookmaker companies concluded multi-billion deals with leading industry brands and announced further strategic collaborations. At the beginning of October, The Stars Group announced a recommended all-share combination, as the brand united with Flutter to extend market reach.
According to the preliminary financial reports, the estimated annual income of the Combined Group could surpass $4.9 billion.
Meanwhile, a Nevada-based gambling company, Scientific Games, opted to integrate the award-winning products of Evolution Gaming and enter a 4-year long relationship with the provider. The arrangement includes complete implementation of OGS content aggregation, as part of the Evolution’s OpenGaming ecosystem.
Chief commercial officer, Sebastian Johannisson, said about the company’s latest distribution deal:
“This is a landmark agreement for Evolution, a significant deal that we have been working towards for a number of years. We are thrilled at the prospect of Flutter Entertainment’s powerhouse brands Paddy Power and Betfair presenting our world-leading Live Casino offering and we are sure that their players will relish our live game shows offering.”
Johannisson is honored that his company will collaborate with Flutter Entertainment, as both groups share same visions in terms of ambition and culture.
Another relevant partnership for the brand was also last month’s integration with Slotegrator’s APIgrator platform. Upon the realization, players gained access to roulette, dice, baccarat, blackjack and Super Sic Bo. Other products include live Monopoly, Deal or no Deal Live as well as 24/7 game show.
“We have seen the strong performance from Evolution’s product line over recent years. We are incredibly excited to be able to extend our offering in the Live Casino space by offering our players exclusive big brand live games such as Deal or No Deal Live and Lightning Roulette, to name just two of the big attractions in the Evolution games portfolio,” commented Mike Phelan, commercial director at PaddyPower.
As a reminder, the sportsbook recently continued to trade its own prices for all races in Britain and neighboring Ireland until the advertised off-time.
Source:
“Evolution Signs Landmark Deal with Flutter Entertainment Brands Paddy Power and BetFair”, evolutiongaming.com, October 22, 2019.