First Look Games, renowned for its innovative platform bridging game developers and affiliates, celebrates another major move that will see the expansion of its list of partners.
The company announced the addition of ELA Games to its distinguished roster. This partnership marks a very important move, granting the latter exclusive access to First Look's cutting-edge platform.
ELA steps into the limelight, armed with the powerful arsenal of its newest partner’s sophisticated platform. With a dedicated library at its disposal, it can seamlessly upload comprehensive information and captivating assets for each of its titles. This includes enticing game sheets, mesmerizing logos, and captivating imagery, ensuring affiliates have all the ammunition they need to captivate their audiences.
The integration of ELA's enchanting titles into the First Look platform sets the stage for a symphony of creativity. Armed with intricate details, vibrant imagery, and immersive videos, affiliates embark on a journey to craft unforgettable player experiences.
ELA’s free-to-play masterpieces beckon players into a realm of excitement and adventure. Through the First Look "Demo Game Server," players indulge in captivating offerings, all while adhering to stringent age verification protocols.
As ELA forges ahead with its partnership, security remains paramount. Its partner’s robust platform employs state-of-the-art cybersecurity measures, ensuring the safety and integrity of all assets. The brand retains full control over the dissemination of its information, with strict access controls in place to safeguard its creative endeavors.
Elliott Resnick, Managing Director at First Look Games, said: "It's great to see ELA Games come on board to not only take advantage of our marketing platform but also our cutting-edge client area, taking the promotion of its games to the next level. Game marketing is tough given the competition that studios are up against, but affiliates provide direct access to player communities seeking the next slots to spin. ELA Games can now tap into these audiences and showcase what its titles offer."
Mike Cini, Business Owner of ELA Games, added: "First Look Games offers what we need to elevate our marketing activity and leverage the power of affiliates to make more players than ever before aware of our studio and the awesome games that we produce. We focus heavily on data and analytics as we believe it's important for us to be aware of how our games are performing and how they are perceived by players. First Look Games provides great insight to this as well as providing us with a client area where our partners can access everything they need in a seamless manner."
Source:
''ELA Games elevates marketing activity with First Look Games'', europeangaming.eu, March 7, 2024.