Sydney-headquartered game studio, formerly known as Chance Interactive, is now dubbed ReelPlay! The rebranding announcement came this week as the company released a press statement saying that the name change is immediate.
The Australian business was founded in 2014 by gaming professionals with a lot of years of experience in their hands, with the sole mission of producing content that is as fresh and fun as it is engaging.
One of their most recent slot releases, Buster Hammer Carnival, is still making waves in regulated online gambling space...
...after being launched with LeoVegas originally. Moving forward, the rebranded company's objective remains the same: to create digital gaming content of highest quality and license them with the world's leading regulated casino operators.
Apart from their entertainment expertise, ReelPlay also offers services in game build, integration, commercial and marketing to all studios that need help with taking their content to the online market.
The most immediate future holds a very special promise: slated for an August release, the brand's next slot game (whose title is as of yet unrevealed) will be boasting the incredible 117,000 paylines! It will be an exclusive pre-release with one of the world's leading online casinos, before the game hits the wider global market.
David Johnson, ReelPlay's Chief Commercial Officer, comments the name change:
“The refresh to ReelPlay best represents where the business is today and where it’s headed. The goal remains the same as it ever was - ReelPlay author the best in online digital gaming content as well as incubating select competitive collaborators, providing for a powerhouse of established and independent B2B satellite software studios. ReelPlay is the mothership.
Our business growth will continue to be underpinned by leveraging long-term partnerships with the world’s leading operators, collaborators and aggregators. Overflowing with passion, ReelPlay create everything from the ground up, in-house. Carefully, surely, thought out and proud to put our name to it – as craft as craft gets in a digital world. With the re-brand, we are building on solid foundations whilst adding a little nitro.”
Source:
“Re-brand for Sydney games studio formerly called Chance Interactive”, ReelPlay Press Release, July 22, 2019.