Malta-based online casino and sportsbook platform developer, BtoBet, announced Friday it has launched a White Label Certification Program through its partner network. Initially available in-house exclusively, the program (self-described as “a means of making our advanced technologies accessible to all operators”) is now to become available to a wider circle of operators.
For starters, after passing a thoroughgoing evaluation, all of the developer’s partners will get the opportunity to become “BtoBet Certified.” The certification will further allow them to provide White Labels to other businesses.
In the words of BtoBet’s Chief Marketing Officer, Sabrina Soldà:
“To become a BtoBet Certified Partner, all our partners have to undergo a rigorous screening process that ensures that they are capable of effectively delivering the same high-level of service that has become synonymous of our brand and technologies.”
The “same high-level of service” relates to BtoBet’s advanced iGaming technologies that will now become accessible to operators across the globe, regardless of the scope of their operations.
Soldà says the certification program will prove to be beneficial for both white label operators and certified partners. The latter will get to adopt a new business model, allowing for the inclusion of B2B on top of B2C. As for white label operators, they will gain access to a light version of its own gaming platforms, tailored to meet the needs of smaller operations.
BtoBet is scheduled to participate in ICE Africa, due to take place October 24 to 26 (Sandton Convention Centre, Johannesburg). The event boasts to be just the place where the industry can “meet, network, see the very latest gaming innovations, share best practice and progress in a strategic and sustainable manner.”
Prior to attending ICE, BtoBet has published its “Curbing Africa’s Limitations” report, which details the opportunities and challenges of the African market, and further expands on the ways operators can become BtoBet certified and start their business locally. It has also recently expanded its reach in Latin America.
The brand pioneers new iGaming technologies by putting technological intelligence at the core of their products. They offer flexible cloud-based systems capable of supporting any change in consumer behavior, as well as personalized software development. “Tomorrow’s Technology Today” is the byword guiding them in their mission.
Source:
“BtoBet Launches White Label Certification Program”, btobet.com, October 5, 2018.