BGaming, a prominent online casino content provider, has announced a new partnership with First Look Games, a platform that facilitates direct connections between game studios and affiliates for game promotion and brand awareness. This strategic collaboration aims to bolster BGaming's marketing efforts by leveraging First Look Games' comprehensive affiliate network and promotional tools.
BGaming prides itself on being a dynamic and responsive content provider within the online casino industry. The company is dedicated to understanding player preferences to develop unique and engaging gaming experiences. By focusing on player satisfaction, BGaming strives to create games that not only meet but exceed player expectations, positioning itself as a leading innovator in the market.
By joining First Look Games as a studio partner, BGaming gains access to an extensive branded library. This library serves as a repository where BGaming can upload detailed information and various assets for its entire portfolio of popular online slot games. The assets available in the library include game sheets, logos, images, videos, and demo links, providing affiliates with a comprehensive suite of materials to promote BGaming's offerings effectively.
Affiliates using the First Look Games platform can download BGaming's information and assets either in bulk or for individual titles. This flexibility allows affiliates to efficiently create content such as reviews, previews, and promotional articles about BGaming's games. The availability of demo links is particularly significant as it enables affiliates to offer their readers free-to-play versions of BGaming's slots. Player verification for accessing these demos is conducted by Age Checked, ensuring compliance even in highly regulated markets.
An additional advantage of this partnership is BGaming's ability to provide select affiliates with exclusive, early access to information and assets for its latest game releases. This "first look" opportunity allows chosen affiliates to create content ahead of the official launch, generating anticipation and awareness for the new games. This pre-launch content strategy aims to build excitement and ensure that players are well-informed about upcoming titles before they become available in casino lobbies.
Elliott Resnick, Head of Commercial at First Look Games, said: “BGaming has a portfolio of epic slot games that have really hit the mark with players. Not only does the studio know how to produce a great-looking slot, but it also knows how to develop the gameplay to match. The BGaming team understands the reach that publishers have with different player cohorts, and how they can join forces with these publishers and tap into their audiences through First Look Games to really elevate game promotion and studio marketing activity.”
Kate Puteiko, Chief Marketing Officer at BGaming, added: “We are really proud of the games we produce and want to make as many players as possible aware of the slots in our portfolio. This deal with First Look Games and its access to premium publishers will allow us to do just that.”
Source:
''BGaming joins First Look Games'' Press Release. July 30, 3034.