One of the leading game developers in the iGaming industry, BGaming, has recently announced a landmark content partnership with Salsa Technology, a prominent gaming technology supplier in Brazil.
This strategic collaboration aims to further bolster the studio’s presence in the Latin American (LatAm) market by integrating its diverse portfolio of games into a new platform.
The agreement, which encompasses an omni-channel approach, marks a significant milestone for both companies. BGaming's array of dynamic games will now be made available to Salsa Technology's extensive network of operators and players across the region, thereby enhancing the gaming experience for LatAm audiences.
This latest development underscores BGaming's ongoing efforts to expanding its footprint in LatAm, a region that has increasingly become a focal point for the company's growth strategy.
Following in the footsteps of previous successful partnerships with prominent LatAm operators such as Betara, The Factory Gaming, and Blokotech, BGaming continues to solidify its position as a key player in this rapidly developing iGaming landscape.
Commenting on the collaboration, Paulina Hovar, sales manager at BGaming, expressed enthusiasm about the prospects of the partnership stating that the partnership with Salsa Technology demonstrates the studio’s strong will to stay and grow in LatAm.
According to Hovar, Salsa Technology is a well-established supplier across Brazil, meaning it will provide BGaming’s biggest hits to a vast customer base.
Eliane Nunes, head of marketing & sales at Salsa Technology, echoed similar sentiments regarding the collaboration. “We look forward to providing BGaming’s hugely unique and engaging games to our customers as part of a fruitful partnership,” Nunes remarked.
The head of marketing and sales also said that BGaming’s presence is growing exponentially in the region and it is therefore essential for major aggregators like Salsa to add some of their most popular games and diversify the offering on time.
The agreement between BGaming and Salsa Technology represents a win-win scenario for both parties. As BGaming gains access to a wider audience base in LatAm, Salsa Technology manages to enrich its gaming portfolio with high-quality content from a renowned game developer by integrating Wild Heart, Aztec Clusters, Gemza, and many other recent releases.
With the LatAm market presenting immense opportunities for growth, BGaming's partnership with Salsa Technology marks a significant step towards achieving its objectives in the region.
Before teaming up with the leading brand in LATAM, BGaming signed partnerships with Blokotech, BetMotion, Galera, Atlas-IAC, Casimba, and many other top brands on the continent.
Source:
“BGaming Agrees LatAm Content Deal with Salsa Technology”, bgaming.com, April 2nd, 2024.