Bethard has extended its partnership with SBTech, describing the platform as a key driver of “exponential growth” in 2018. “Exponential” translates into a 324% year-on-year gross gaming revenue rise.
The operator especially underlines the impact of the platform’s pre-match and in-play betting features on its growth across major markets, including the UK.
Under the terms of the new agreement, Bethard will keep using SBTech’s sportsbook for the next five years.
Says Bethard CEO Erik Scarp:
“Our partnership with SBTech has been a significant growth driver for the business across key markets, and I’m delighted we have agreed a long-term extension in line with our rapid expansion into a host of new and emerging territories.”
“The SBTech sportsbook is hugely powerful and provides us with great flexibility, differentiation and speed to market which mirrors our existing and new markets strategy. Our continuing relationship with SBTech means the future is very bright indeed”, Scarp concludes.
Bethard’s “aggressive international expansion strategy” has seen the business secure licenses in the UK and Denmark and sign up Swedish football player Zlatan Ibrahimovic as a brand ambassador. “The Zlatan Challenge”, a unique World Cup prediction tournament, offers a total prize pool of €200,000.
The next year will be an important one, as the company has applied for a license for the re-regulated Swedish market.
SBTech CCO Andrew Cochrane comments:
“The extension of our agreement with Bethard is testament to the increasing value of our partnership and the high level of trust we’ve built with the team over the past few years. We work closely with our operators to grow their revenues and have a proven track record of delivering above average market growth. Our goal is to always provide our customers with superior solutions that deliver standout value in the most competitive regulated territories, and I anticipate even greater success for both companies as the latest chapter in the Bethard story unfolds.”
SBTech is a global leader in sports betting and gaming, with clients encompassing some of the industry’s premier betting and gaming operators, lotteries, land-based casinos, horse racing companies, and iGaming start-ups. The group supplies “highly flexible betting and gaming solutions to clients looking for exceptional configurability and the quickest route to market,” coupled with proven business intelligence and reporting capabilities.
On top of its sportsbook, SBTech’s offer also includes the Chameleon360 iGaming platform, an on-property sportsbook, managed services, and omni-channel solutions providing players with continual access to sports and casino products across all online, mobile, and retail channels.
The company operates in more than 20 regulated markets and employs some 1,100 people.
Bethard is a casino and sportsbook that offers a state-of-the-art technical platform. The team is focused on providing the best gaming experience possible, by building the next-generation industry solutions. The Bethard mission is to constantly improve “our products, service, technology, communication and our game every day, all the time.” In their own words, “we are driven, innovative, and willing to take smart, calculated risks.” Apparently the latter are paying off.
Source:
“SBTech signs five-year sportsbook extension with betting powerhouse Bethard”, sbtech.com, November 15, 2018.