The biggest online betting and casino operator in the Caucasus nation of Georgia, Adjarbet, has entered into a formal strategic alliance with Novomatic Interactive division, Greentube, regarding content distribution.
As a result of the partnership's fruition, Casino Adjarbet customers have already been able to try out Greentube's games such as Book of Ra Deluxe, Sizzling Hot Deluxe and Lucky Lady's Charm.
Novomatic, Greentube's parent company, entered the regulated market of Georgia over ten years ago...
...which ensured that the brand knows this market, its consumers and their habits well enough to create a selection of over 100 titles that will befit them: especially knowing about consumer preference towards fruit slots.
Adjarbet's director of casino, Tom Hutchinson, commented:
“We’re extremely excited to have added Greentube games onto Adjarabet. Greentube is a very popular and well-known online casino games vendor in Georgia and its games, specifically the blue-chip titles from Novomatic have a very strong presence in land-based casinos here. For that reason, I’m positive Greentube will be one of the top suppliers we offer at Adjarabet.”
Key account/sales manager for Greentube, Armen Tatarevic, added:
“Going live with Adjarabet certainly marks a milestone for Greentube. Adjarabet is the Georgian market leader which makes us proud to welcome them on board. Greentube and Novomatic games have proven to be player favourites in Georgia, both land-based and online.
“We are convinced that Adjarabet players will enjoy playing our full suite of feature-rich slot, jackpot and fruit games, to get a taste of what will be coming to casino floors in Georgia in the near future.”
In February, UK bookmaker, Paddy Power Betfair, announced it acquired a majority of stakes in Adjarbet for €101 million.
In the words of Peter Jackson, the company's CEO, the acquisition is in line with the strategy of establishing leading positions in online markets that are attractive and that due to Adjarbet's presence of a leading brand as well as its strong management team, the fact that it grew into a clear number 1 in the fast-growing market of Georgia is a good enough incentive.
“Together with our group’s technology and sports capabilities, we are confident that Adjarabet will be strongly positioned to continue to build on this success,” adds Jackson.
During the upcoming Peru Gaming Show in Lima, Austrian giant, Novomatic, will display their entire portfolio of products plus three new games.
Demonstrating their prowess on a dedicated stand, the brand will bring their Panthera Curve 1.43 cabinet in full 4K as well as a full variety of features and base games.
Thunder Cash link will also be making its first appearance in front of the Peruvian public, in the Panthera 2.27 cabinet with two screens. Some other games that will be on display are Empress of the Pyramids, The Great Conqueror and Emperor's China.
Source:
“Adjarbet and Greentube team up in Georgia”, casinobeats.com, June 13, 2019.