Ladbrokes has launched a range of virtual games from Inspired on its mobile platform expanding from the retail launch in 2005 and the online release in 2007.
The company revealed that launching Inspired’s Virtual Horses and Virtual Greyhounds in May doubled its virtual revenues.
"I am pleased with the great customer response, it was important to add the Inspired Virtual content to our leading mobile platform, in preparation for our single digital desktop, tablet and mobile experience in July,” said Andy Bagguley, managing director of digital for Ladbrokes.